Thursday, September 22, 2011
Thank goodness for United Healthcare
I've been hearing this commercial over the radio for the last several days. Each time that I hear it, I get a little bit more pissed off.
Pharmacists are being depicted, at least by United Healthcare, as idiots who can only catch a drug-drug interaction if the almighty insurance company alerts them.
Rather than promote themselves as the ever-present protective force in the prescription drug arena, how about running an advertisement to encourage your subscribers to pick one pharmacy and stick with it? You know, so your records are in one location instead of being scattered between Walgreen's, CVS, and Target?
Oh yeah, because you force your subscribers to use the mail-order service where they never even get to meet the pharmacist who fills their prescriptions. You promote the very practice by which you claim to be protecting your subscribers from.
Don't insult us, United Healthcare.*
*-this post doesn't apply only to United Healthcare, but to all insurers and pharmacy benefits managers who place profits first and patient safety second.
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4 comments:
Amen Eric! I'm glad you called them out on this advertisement before I could do it myself (because I would have otherwise). I complained about this advertisement recently on Twitter and a few people didn't know what I was talking about. I've heard this ad several times on the radio during my drive to work. This is more than a little insulting for our profession.
Yeah that's right. I also heard about this and I'm really pissed off. Glad you talked about this. Made me feel I'm not alone concerned.
I just saw this ad on TV the first time tonight, and my first thought was " the asshole probably didn't fill his rx at the same store". serves him right... what a moron
I just saw this ad on TV the first time tonight, and my first thought was " the asshole probably didn't fill his rx at the same store". serves him right... what a moron
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